branding
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Colour Study – Marketing & Design
This is an unattributed guest post. Using the Correct Colour in Marketing & Design Colours are largely overlooked when creating new marketing campaigns and visible media. Usually one of the last things to choose, they should be the first. The right colour can change your mood, release chemicals to your brain and either excite or relax you. Hopefully you will find […]
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My own marketing: a case of the cobbler’s kids’ shoes
I’m sure you know the phrase, the cobbler’s children go the worst shod. The cobbler is so busy fixing his customers’ shoes, that he doesn’t have time to sort out his own children’s footwear. It’s such a true saying. Most places I have worked, or clients I have worked with have suffered from the same thing. When I worked […]
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About.me – How to run a great awareness and user acquisition campaign
I’m a big fan of about.me, as I have said before. The site, which allows you to create a free profile, is running a new campaign and competition – which I want to win, but that’s by the bye – and I think it’s a great marketing idea. To take part, users can opt in […]
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101 ways to promote your business for free
There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free. (It says “personal brand”, but it applies just as well to businesses). Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched […]
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Why you should say “No” to poor writing
People don’t always bother to check their writing when they’re blogging or putting together a business communication. They just want to get that stream of consciousness from brain to fingertips as quickly as possible. Then it often gets published without so much as a spellcheck, let alone a proper read through. I am a bit […]