social media
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LinkedIn launches targeted status updates for companies
LinkedIn is launching a new feature today that it has – until now – been testing with a limited number of companies. It allows companies to engage with a more relevant audience than previously, enabling more relevant and therefore more productive conversations. In a survey they undertook, LinkedIn asked why users follow a company. They […]
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Happy birthday Twitter: 6 today!
Today, Twitter turns 6. Happy birthday, Twitter! I can’t claim to have been there for the first couple of years of its life, but I like to think I have supported the child since it was a toddler! With the news of its birthday, Twitter announced some new figures: It has more than 140 million […]
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Facebook announces timeline for brand and company pages
Facebook has announced that it is rolling out its “Timeline” view to all company and brand pages. You can activate it right now if you want, but in case you want to spend some time designing your page and getting it right, you have until 30th March to do that before your page is automatically […]
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LinkedIn adds “Follow company” button
LinkedIn has today added a new button that companies can add to their websites and which their users can click to quickly and easily follow them on LinkedIn. How does it work for the user? If you’re logged in to LinkedIn and you click on the button, you will automatically follow that company. If you’re […]
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12 Marketing Resolutions for 2012
Twelve for ‘12 Apart from completing my tax return, I usually take the time over the Christmas break to analyse my overall business strategy. Although I’m accustomed to fine tuning my marketing tactics as I go along, I always use the pre-New Year period to assess my overall marketing strategy in some detail and to see where […]