marketing
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LinkedIn launches targeted status updates for companies
LinkedIn is launching a new feature today that it has – until now – been testing with a limited number of companies. It allows companies to engage with a more relevant audience than previously, enabling more relevant and therefore more productive conversations. In a survey they undertook, LinkedIn asked why users follow a company. They […]
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New case studies: website development and blogging
It’s not often that I get around to doing my own marketing, so I’ve been trying to proactively schedule in the time once a week to work on it. Last week I wrote a couple of new blog posts for publishing at some stage in the future, and this week I’ve written up some case […]
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Facebook announces timeline for brand and company pages
Facebook has announced that it is rolling out its “Timeline” view to all company and brand pages. You can activate it right now if you want, but in case you want to spend some time designing your page and getting it right, you have until 30th March to do that before your page is automatically […]
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LinkedIn adds “Follow company” button
LinkedIn has today added a new button that companies can add to their websites and which their users can click to quickly and easily follow them on LinkedIn. How does it work for the user? If you’re logged in to LinkedIn and you click on the button, you will automatically follow that company. If you’re […]
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Interview – “So, what’s it really like working as a marketing consultant?”
I was interviewed a while back by Momentum Careers Advice for their regular Monday interview on their blog. In an attempt to dispel the myth that marketing is all about colouring in, I hopefully give an accurate view of what marketing is about. Below is a transcript of the interview – the original is on […]