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LinkedIn launches targeted status updates for companies
LinkedIn is launching a new feature today that it has – until now – been testing with a limited number of companies. It allows companies to engage with a more relevant audience than previously, enabling more relevant and therefore more productive conversations. In a survey they undertook, LinkedIn asked why users follow a company. They […]
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LinkedIn adds “Follow company” button
LinkedIn has today added a new button that companies can add to their websites and which their users can click to quickly and easily follow them on LinkedIn. How does it work for the user? If you’re logged in to LinkedIn and you click on the button, you will automatically follow that company. If you’re […]
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12 Marketing Resolutions for 2012
Twelve for ‘12 Apart from completing my tax return, I usually take the time over the Christmas break to analyse my overall business strategy. Although I’m accustomed to fine tuning my marketing tactics as I go along, I always use the pre-New Year period to assess my overall marketing strategy in some detail and to see where […]
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LinkedIn launches new feature: company status updates
A few weeks ago, LinkedIn launched a new feature for admins of company pages: the ability to add company status updates. This means that any followers of a company will see the status updates in their timelines. Updates can include links and other media too, so it’s a great way to keep your followers up […]
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Promoting your exhibition stand so that it attracts a high number of quality visitors
This is the second article in a series I am writing aimed at exhibitors at We Mean Business, an exhibition organised by the FSB that takes place in Croydon in November. The article has been adapted slightly from the original, so that it is meaningful for whatever exhibition you might be attending. There’s an old adage that […]