branding
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Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, […]
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Custom domain names – vanity or shrewd branding?
I’ve just bought myself another domain name. I confess to being a bit of a domain-name hoard. I have loads of them. The one I’ve just bought is www.ckerr.net. (I haven’t made it clickable for reasons that will become apparent). I bought it as a custom short domain for using on bit.ly. I was inspired […]
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The importance of aligning communications to your brand personality
A month or so ago, when I started the process of re-designing my website, the designer I chose was suggesting layouts and themes. One of his suggestions was to have an arc across the screen – in a wide smile – a bit like the element on the Amazon logo. The argument was that this […]