This is an unattributed guest post. Using the Correct Colour in Marketing & Design Colours are largely overlooked when creating new marketing campaigns and visible media. Usually one of the last things to choose, they should be the first. The right colour can change your mood, release chemicals to your brain and either excite or relax you. Hopefully you will find […]

I’m a big fan of about.me, as I have said before. The site, which allows you to create a free profile, is running a new campaign and competition – which I want to win, but that’s by the bye – and I think it’s a great marketing idea. To take part, users can opt in […]

On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, […]

I’ve just bought myself another domain name. I confess to being a bit of a domain-name hoard. I have loads of them. The one I’ve just bought is www.ckerr.net. (I haven’t made it clickable for reasons that will become apparent). I bought it as a custom short domain for using on bit.ly. I was inspired […]

A month or so ago, when I started the process of re-designing my website, the designer I chose was suggesting layouts and themes. One of his suggestions was to have an arc across the screen – in a wide smile – a bit like the element on the Amazon logo. The argument was that this […]