It’s not often that I get around to doing my own marketing, so I’ve been trying to proactively schedule in the time once a week to work on it. Last week I wrote a couple of new blog posts for publishing at some stage in the future, and this week I’ve written up some case […]

I’m sure you know the phrase, the cobbler’s children go the worst shod. The cobbler is so busy fixing his customers’ shoes, that he doesn’t have time to sort out his own children’s footwear. It’s such a true saying. Most places I have worked, or clients I have worked with have suffered from the same thing. When I worked […]

There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free.  (It says “personal brand”, but it applies just as well to businesses).  Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched […]

People don’t always bother to check their writing when they’re blogging or putting together a business communication. They just want to get that stream of consciousness from brain to fingertips as quickly as possible. Then it often gets published without so much as a spellcheck, let alone a proper read through. I am a bit […]

I didn’t know until just now who coined the phrase “content marketing”. But having done a little research, it seems that Joe Pulizi is the person widely accredited as having done so. It’s not a new concept at all.  After all, the phrase “content is king” has been around for years. And it has been associated […]