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Colour Study – Marketing & Design
This is an unattributed guest post. Using the Correct Colour in Marketing & Design Colours are largely overlooked when creating new marketing campaigns and visible media. Usually one of the last things to choose, they should be the first. The right colour can change your mood, release chemicals to your brain and either excite or relax you. Hopefully you will find […]
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Promoting your exhibition stand so that it attracts a high number of quality visitors
This is the second article in a series I am writing aimed at exhibitors at We Mean Business, an exhibition organised by the FSB that takes place in Croydon in November. The article has been adapted slightly from the original, so that it is meaningful for whatever exhibition you might be attending. There’s an old adage that […]
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My own marketing: a case of the cobbler’s kids’ shoes
I’m sure you know the phrase, the cobbler’s children go the worst shod. The cobbler is so busy fixing his customers’ shoes, that he doesn’t have time to sort out his own children’s footwear. It’s such a true saying. Most places I have worked, or clients I have worked with have suffered from the same thing. When I worked […]
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101 ways to promote your business for free
There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free. (It says “personal brand”, but it applies just as well to businesses). Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched […]
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Six marketing basics for business start-ups
Most of the businesses I consult for turn over more than a million pounds a year, so they’ve got the basics sorted. But I also help start-up companies and self-employed people, through my one-day marketing workshops. They often have the business idea and a company name, but not much else. Here’s my suggestions for what […]