It’s not often that I get around to doing my own marketing, so I’ve been trying to proactively schedule in the time once a week to work on it. Last week I wrote a couple of new blog posts for publishing at some stage in the future, and this week I’ve written up some case […]

Twelve for ‘12 Apart from completing my tax return, I usually take the time over the Christmas break to analyse my overall business strategy.  Although I’m accustomed to fine tuning my marketing tactics as I go along, I always use the pre-New Year period to assess my overall marketing strategy in some detail and to see where […]

Who am I to tell you how to get more traffic, I can hear you asking. After all, this post is only the tenth post I’ve made on here. But I would answer you by saying that I have plenty of experience writing blog posts for other websites and for several of my clients.  So […]

I didn’t know until just now who coined the phrase “content marketing”. But having done a little research, it seems that Joe Pulizi is the person widely accredited as having done so. It’s not a new concept at all.  After all, the phrase “content is king” has been around for years. And it has been associated […]