Planning
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12 Marketing Resolutions for 2012
Twelve for ‘12 Apart from completing my tax return, I usually take the time over the Christmas break to analyse my overall business strategy. Although I’m accustomed to fine tuning my marketing tactics as I go along, I always use the pre-New Year period to assess my overall marketing strategy in some detail and to see where […]
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How to set SMART marketing objectives
I write a lot of marketing plans – for a really diverse range of businesses. I love the planning part of a marketing campaign – whether that campaign runs for a week or is part of a plan for the marketing for a whole year. I always start at the top: with the objectives that […]
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