social media
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Navigating the Twitterverse
According to Twitter, there are apparently more than a million apps and widgets that connect to Twitter, making it more useful or more easy to use. There are platforms for reading and scheduling tweets; directories listing people by interest or location; apps to help you search; software that will add polls or surveys; and reporting tools […]
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LinkedIn launches a new mobile phone app
I’ve had a LinkedIn app on my phone for a while now, but it wasn’t particularly useful. It really didn’t do very much and was quite inferior in comparison with apps for other social media networking sites like Facebook and Twitter. And so I quickly moved it off the main screen of my HTC and […]
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101 ways to promote your business for free
There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free. (It says “personal brand”, but it applies just as well to businesses). Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched […]
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Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, […]
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How to get a personalised Google+ short URL
I’ve had a shiny new Google+ account now for a few days and realised I should be adding the link for it to my other social media profiles – about.me, Facebook, LinkedIn, etc. The URL is long. It’s http://plus.google.com/ then a string of 21 digits after that. I’m pretty good at remembering numbers usually, but […]