why-does-a-business-need-a-usp-140-characters-or-less
-
Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, […]