Claire Kerr
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Two faced?
This is a guest post from Helen Ascott, Fly Design. Fly is a small but very creative, multi disciplined design agency with more than 30 years’ experience. They are truly passionate about design concepts and utilising their best creative abilities for client projects, from brand to business cards and everything in between. Two faced? When […]
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Custom domain names – vanity or shrewd branding?
I’ve just bought myself another domain name. I confess to being a bit of a domain-name hoard. I have loads of them. The one I’ve just bought is www.ckerr.net. (I haven’t made it clickable for reasons that will become apparent). I bought it as a custom short domain for using on bit.ly. I was inspired […]
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The importance of aligning communications to your brand personality
A month or so ago, when I started the process of re-designing my website, the designer I chose was suggesting layouts and themes. One of his suggestions was to have an arc across the screen – in a wide smile – a bit like the element on the Amazon logo. The argument was that this […]
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A growing appetite for content marketing
I didn’t know until just now who coined the phrase “content marketing”. But having done a little research, it seems that Joe Pulizi is the person widely accredited as having done so. It’s not a new concept at all. After all, the phrase “content is king” has been around for years. And it has been associated […]
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Pressing send too soon – lesson learned!
I have just sent out an email campaign to about 500 of my contacts, proudly announcing that I have launched my new website. What I failed to do however, was prominently link to the website. FAIL. I’d been waiting patiently (well, not very patiently at all, actually) for the domain name to resolve before I […]
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