Technology in Motion, is a wholly-owned subsidiary of Össur, one of the world’s fastest growing orthopaedic and prosthetic companies. Along with orthotic and biomechanical products, it also custom-makes helmets Kerrmunications provided a full public relations service for Technology in Motionfor babies with deformational plagiocephaly.
Kerrmunications provided a full public relations service for Technology in Motion, increasing awareness of the company and its cranial remoulding treatment and building the brand among the target audience.
Specific services provided by Kerrmunications were:
Researching and writing comprehensive annual PR plans
Developing the company’s messaging
Creation of background PR materials
Writing and issuing press releases, case studies and articles
Arranging media training for key spokespeople
Providing a press cuttings service and monthly reports
Developing and maintaining a media contacts database
Running a full press office
Over two years, Kerrmunications achieved more than 500 press cuttings for Technology in Motion, an average of more than 22 per month. The company’s share of voice in its market went from zero to 56%.
Testimonials associated with this project:
It has been a real pleasure working with you. You’ve always been in front of the game and your advice has always been sound and on the ball.
Steve Mottram, Clinical Specialist Orthotist, Technology in Motion Ltd./Össur
