Technology in Motion/Össur: PR

Technology in Motion, is a wholly-owned subsidiary of Össur, one of the world’s fastest growing orthopaedic and prosthetic companies. Along with orthotic and biomechanical products, it also custom-makes helmets Kerrmunications provided a full public relations service for Technology in Motionfor babies with deformational plagiocephaly.

Kerrmunications provided a full public relations service for Technology in Motion, increasing awareness of the company and its cranial remoulding treatment and building the brand among the target audience.

Specific services provided by Kerrmunications were:

Icon: stargold Researching and writing comprehensive annual PR plans
Icon: stargold Developing the company’s messaging
Icon: stargold Creation of background PR materials
Icon: stargold Writing and issuing press releases, case studies and articles
Icon: stargold Arranging media training for key spokespeople
Icon: stargold Providing a press cuttings service and monthly reports
Icon: stargold Developing and maintaining a media contacts database
Icon: stargold Running a full press office

Over two years, Kerrmunications achieved more than 500 press cuttings for Technology in Motion, an average of more than 22 per month. The company’s share of voice in its market went from zero to 56%.

Testimonials associated with this project:

It has been a real pleasure working with you. You’ve always been in front of the game and your advice has always been sound and on the ball.

Steve Mottram, Clinical Specialist Orthotist, Technology in Motion Ltd./Össur