Marketing planning

… with a strategic marketing plan

Do you need a marketing boost? Perhaps you need to acquire new customers, or build awareness of your products or services, or gain market share? Simply put, do you want to increase sales and profits?

It’s an old adage, but it’s so true: if you fail to plan, you are effectively planning to fail. Without a comprehensive plan and strategy to reach your business goals, you will end up taking the wrong path.

Claire can help you to build your plan. She will spend some time with you to learn about your business and gather your inputs. Then, she will research and write your one-year marketing plan that will include:

Icon: checka SWOT analysis that examines your company’s strengths and weaknesses, and the opportunities and threats within your market;
Icon: checksetting objectives that build on the outcomes of the SWOT process;
Icon: checkidentifying and segmenting your target market;
Icon: checkdevising a broad strategic marketing plan, pinpointing which marketing activities should be used to achieve your objectives;
Icon: checkformulating budgets and timescales for the activities; and
Icon: checksetting measurement and reporting criteria.

Claire Kerr is a qualified marketing consultant (DipM) and member of the Chartered Institute of Marketing (MCIM). She has more than 30 years’ experience in marketing – working with a range of companies, from small start-ups and sole trader businesses, to large multi-nationals. But her main experience is working with technology companies: software, internet/web, SaaS and cloud. Her advice will be tailored to your business and its needs and the output is a specific plan to follow that will help you to build your business.

The cost for the plan is £995. For more information or to book your consultation, get in touch today.