promotion
-
What to do during a trade show or exhibition to promote your presence
This is the third article in a series I have written aimed at exhibitors at We Mean Business, an exhibition organised by the FSB that takes place in Croydon today. The article has been adapted slightly from the original, so that it is meaningful for whatever exhibition you might be attending. So, it’s exhibition day. Your stand is [...]
-
Promoting your exhibition stand so that it attracts a high number of quality visitors
This is the second article in a series I am writing aimed at exhibitors at We Mean Business, an exhibition organised by the FSB that takes place in Croydon in November. The article has been adapted slightly from the original, so that it is meaningful for whatever exhibition you might be attending. There’s an old adage that [...]
-
About.me – How to run a great awareness and user acquisition campaign
I’m a big fan of about.me, as I have said before. The site, which allows you to create a free profile, is running a new campaign and competition – which I want to win, but that’s by the bye – and I think it’s a great marketing idea. To take part, users can opt in [...]
-
101 ways to promote your business for free
There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free. (It says “personal brand”, but it applies just as well to businesses). Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched [...]
-
How to write a press release
A friend of mine who has recently set up her own business has been asking me for some advice about public relations (PR), in particular about writing a press release. Over the course of a few emails, I effectively put together a “How to” about writing press releases and I thought I would turn it [...]
Selected current clients
