marketing
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How to plan effectively for successful exhibitions
I am writing a series of articles for exhibitors at We Mean Business, an exhibition organised by the FSB that takes place in Croydon in November. After each article is published, I’ll be adapting it so that it is meaningful for whatever exhibition you might be attending. Here’s the first one. So you’ve booked your stand [...]
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Why you should say “No” to poor writing
People don’t always bother to check their writing when they’re blogging or putting together a business communication. They just want to get that stream of consciousness from brain to fingertips as quickly as possible. Then it often gets published without so much as a spellcheck, let alone a proper read through. I am a bit [...]
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Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, [...]
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How to get a personalised Google+ short URL
I’ve had a shiny new Google+ account now for a few days and realised I should be adding the link for it to my other social media profiles – about.me, Facebook, LinkedIn, etc. The URL is long. It’s http://plus.google.com/ then a string of 21 digits after that. I’m pretty good at remembering numbers usually, but [...]
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Six marketing basics for business start-ups
Most of the businesses I consult for turn over more than a million pounds a year, so they’ve got the basics sorted. But I also help start-up companies and self-employed people, through my one-day marketing workshops. They often have the business idea and a company name, but not much else. Here’s my suggestions for what [...]
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