Services

… choose from a comprehensive range of marketing services

Full-service marketing consultancy


Kerrmunications can provide ongoing marketing consultancy. Whether you want strategic advice and marketing planning, or you want someone to implement marketing plans and campaigns, you can engage me on a per-day basis to provide ongoing marketing consultancy.
Some companies need only a day a month; others choose three or more days per month.

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Planning


The execution of marketing projects will only be as good as the plans behind them. Kerrmunications can help you by researching your marketplace, conducting a SWOT analysis, formulating key marketing messages and competitive positioning, setting objectives, defining target markets and establishing strategies and measurement criteria. Then, after selecting which elements of the marcoms mix to use, we will write detailed plans for all marcoms activities, including strategies, tactics, budgets and timings.
Typically, the planning process can take five or more days.  If you would like to complete the process alongside Claire, an intensive one-day (or two half-days) marketing planning process can be undertaken.

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Content marketing


Perhaps the largest part of my role – and what I’m most passionate about – is content marketing. I can advise on your content marketing strategy, build content plans and write and create your content.
I devise and create lead magnets and opt-ins; write blogs, white papers, and case studies; and create social media statuses and images.

Copywriting


Whatever you want words for, I can help. I will match your copy to your business’s tone of voice so that it is consistent with your brand and company personality:

Icon: stargoldWebsite pages: landing pages, about us, product descriptions – all with SEO in mind
Icon: stargoldBlog posts
Icon: stargoldCase studies
Icon: stargoldLead magnets, white papers, opt-in offers
Icon: stargoldEmail marketing campaigns and email newsletters
Icon: stargoldSocial media pages and posts
Icon: stargoldBrochures, leaflets, direct mail
Icon: stargoldPress releases and articles

Social media marketing


I can advise on social media strategy and can implement your social media plans.
For Twitter and Facebook, I can create customised backgrounds and pages and can manage Twitter and Facebook accounts, publishing information and links and engaging with users.
For LinkedIn I can add and maintain your company pages, including product/services information and devise a personal page strategy for you, and provide you with pre-written statuses.
I also have experience using many other social media and content publishing platforms, including: YouTube, Pinterest and Instagram.

Website development and management


I can design, create and manage WordPress websites, such as:

I can create WordPress websites using commercial WordPress themes that you can content-manage yourself. These cost from just £1,700 (excluding copywriting costs). For companies requiring sophisticated functionality and ecommerce solutions, I can recommend content and layout, write copy, and manage web design agencies.
If you already have a website, I can manage and maintain it, updating information, and adding pages, images and blog posts.

Literature


Whether you need a professional annual report for your investors, or a brochure to promote your latest service, I can handle all literature needs. I will project-manage the whole process for you, including: selecting and briefing designers, photographers and printers; writing copy; proof reading and quality control; and arranging delivery of the final collateral.

Email marketing


I can write, produce and manage email campaigns and regular email newsletters. My favoured platform is Campaign Manager, but I have recent experience of Mailchimp and Constant Contact too.

One-day marketing workshops



If you are not large enough to engage a marketing consultancy, how about learning how to do your own marketing? I run one-day marketing workshops that cover the basics of marketing, including low-cost, tangible and effective techniques for sole traders, entrepreneurs and small- and micro- business owners.

The workshops offer:

Icon: checka complete marketing communications strategy planning template for your business, provided on USB flash drive;
Icon: checkthe chance to complete your company’s strategic plan during the workshop, aided by input and advice from Claire Kerr, who has more than 30 years’ experience;
Icon: checkin-depth knowledge of how to improve marketing for your business, including useful handouts;
Icon: checkan enjoyable and thought-provoking day.
The marketing workshops are priced from £440 and are held at your own premises. See the Marketing In One Day website for more information.

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