… choose from a comprehensive range of marketing services
Full-service marketing consultancy
Kerrmunications can provide ongoing marketing consultancy. Whether you want strategic advice and marketing planning, or you want someone to implement marketing plans and campaigns, Claire Kerr can be engaged on a per-day basis to provide ongoing marketing consultancy.
Some companies need only a day a month; others choose to engage Claire for 3 or more days per month.
The execution of marketing projects will only be as good as the plans behind them. Kerrmunications can help you by researching your marketplace, conducting a SWOT analysis, formulating key marketing messages and competitive positioning, setting objectives, defining target markets and establishing strategies and measurement criteria. Then, after selecting which elements of the marcoms mix to use, we will write detailed plans for all marcoms activities, including strategies, tactics, budgets and timings.
Typically, the planning process can take 5 or more days. If you would like to complete the process alongside Claire, an intensive one-day (or two half-days) marketing planning process can be undertaken.
Perhaps the largest part of my role is typically content marketing. I can advise on your content marketing strategy, build content plans and write and create your content.
Aside from social media (see below), I can also undertake: blogging; white papers; case studies; online PR; article marketing; image, document and video creation and sharing; webinars; and forums.
Whatever you want words for, I can help. I will match your copy to your business’s tone of voice so that it is consistent with your brand and company personality:
Website pages: landing pages, about us, product descriptions – all with SEO in mind
Email marketing campaigns
Social media pages and posts
Press releases and articles
Social media marketing
I can advise on social media strategy and can implement your social media plans.
For Twitter and Facebook, I can create customised backgrounds and pages and can manage Twitter and Facebook accounts, publishing information and links and engaging with users.
For LinkedIn I can add and maintain your company pages, including product/services information.
I also have experience using many other social media and content publishing platforms, including: YouTube, Pinterest, Instagram and Google+.
Website development and management
I can design, create and manage effective websites, such as:
Claire is experienced in creating websites that you can content-manage yourself (CMS), using commercial WordPress themes. These cost from just £1,500 (excluding copywriting costs). For companies requiring sophisticated functionality and ecommerce solutions, I can recommend content and layout, write copy, and manage new media agencies.
If you already have a website, I can manage and maintain it, updating information, and adding pages, images and blog posts.
Most organisations don’t use public relations as extensively as they should. But they’re missing out. In comparison with most other elements of the marcoms mix, PR is inexpensive. Yet it is highly effective. Kerrmunications can help you with all aspects of PR: writing PR plans; writing and issuing press releases; writing and pitching articles; arranging press conferences and launches; identifying target press/media; ascertaining forthcoming features; arranging journalist interviews and hospitality; commissioning surveys; researching conference speaking opportunities; co-ordinating awards entries; managing cuttings; and even managing the pitch process to select a new PR agency.
I can assist you with writing and implementing advertising plans, including: researching and recommending target publications/media; devising media schedules; analysing response rates; briefing advertising agencies and managing campaigns.
Whether you need a professional annual report for your investors, or a small flyer to promote your business locally, I can handle all literature needs. I will project-manage the whole process for you, including: selecting and briefing designers, photographers and printers; writing copy; proof reading and quality control; and arranging delivery of the final collateral.
I can identify and purchase or rent direct marketing lists; write copy for mailing pieces; arrange printing and collation of materials; manage the mailing process; and analyse response rates.
I can help you to plan and execute your webinars, conferences, product launches, seminars, hospitality events, incentive trips and exhibitions so that they run smoothly and effectively.
Internal and external communications
I can write, produce and distribute e-newsletters, email campaigns, direct mail campaigns, corporate magazines, door-drops and other promotional activities, whether aimed at staff, clients or prospects.
I can run your market research campaigns, by researching and writing briefs, selecting agencies, and analysing findings.
One-day marketing workshops
If you are not large enough to engage a marketing consultancy, how about learning how to do your own marketing? Kerrmunications runs one-day marketing workshops that cover the basics of marketing, including low-cost, tangible and effective techniques for sole traders, entrepreneurs and small- and micro- business owners.
The workshops offer:
a complete marketing communications strategy plan for your business, provided on USB flash drive;
the chance to complete your company’s strategic plan during the workshop, aided by input and advice from Claire Kerr, who has more than 25 years’ experience;
in-depth knowledge of how to improve marketing for your business, including useful handouts;
an enjoyable and thought-provoking day.
The marketing workshops are priced at £99 and are held in Croydon and London. Check the schedule for future dates.