Marketing
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101 ways to promote your business for free
There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free. (It says “personal brand”, but it applies just as well to businesses). Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched […]
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Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, […]
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Six marketing basics for business start-ups
Most of the businesses I consult for turn over more than a million pounds a year, so they’ve got the basics sorted. But I also help start-up companies and self-employed people, through my one-day marketing workshops. They often have the business idea and a company name, but not much else. Here’s my suggestions for what […]
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Poll: what are your biggest marketing challenges?
I was speaking with a potential new client the other day and he was rattling off his marketing challenges – he had lots! And this made me think about what challenges are typically faced in marketing a business. I know what my clients face, because it’s my job to try to alleviate and overcome them. […]
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