Marketing
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How to create a website in one day
I built a new website at the weekend. It only took one day. It’s for my sideline business where I train small business owners, freelancers and self-employed people how to do their own marketing, called Marketing in One Day. In just one day I attempt to convey to the delegates my 20+ years’ of marketing experience [...]
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Interview – “So, what’s it really like working as a marketing consultant?”
I was interviewed a while back by Momentum Careers Advice for their regular Monday interview on their blog. In an attempt to dispel the myth that marketing is all about colouring in, I hopefully give an accurate view of what marketing is about. Below is a transcript of the interview – the original is on [...]
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12 Marketing Resolutions for 2012
Twelve for ‘12 Apart from completing my tax return, I usually take the time over the Christmas break to analyse my overall business strategy. Although I’m accustomed to fine tuning my marketing tactics as I go along, I always use the pre-New Year period to assess my overall marketing strategy in some detail and to see where [...]
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Colour Study – Marketing & Design
This is an unattributed guest post. Using the Correct Colour in Marketing & Design Colours are largely overlooked when creating new marketing campaigns and visible media. Usually one of the last things to choose, they should be the first. The right colour can change your mood, release chemicals to your brain and either excite or relax you. Hopefully you will find [...]
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My own marketing: a case of the cobbler’s kids’ shoes
I’m sure you know the phrase, the cobbler’s children go the worst shod. The cobbler is so busy fixing his customers’ shoes, that he doesn’t have time to sort out his own children’s footwear. It’s such a true saying. Most places I have worked, or clients I have worked with have suffered from the same thing. When I worked [...]
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