General business
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EU Cookie law – is your website compliant?
It’s not long now until the EU cookie law, the EU Directive on Privacy and Electronic Communications, comes into effect. On 26th May 2012, all UK websites will need to comply with the new directive. According to a report by consultancy KPMG, issued this week, 95% of UK companies have yet to comply. That’s a pretty poor [...]
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Interview – “So, what’s it really like working as a marketing consultant?”
I was interviewed a while back by Momentum Careers Advice for their regular Monday interview on their blog. In an attempt to dispel the myth that marketing is all about colouring in, I hopefully give an accurate view of what marketing is about. Below is a transcript of the interview – the original is on [...]
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Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, [...]
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Time is money
Most of my clients work with me on a per-day basis, which means that I deliver them, say, 3 days’ marketing per month, and bill accordingly. To be sure that I am giving a good service and not short-changing my clients, I’ve always been meticulous about accounting for my time. Until very recently, this has [...]
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