Email marketing
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12 Marketing Resolutions for 2012
Twelve for ‘12 Apart from completing my tax return, I usually take the time over the Christmas break to analyse my overall business strategy. Although I’m accustomed to fine tuning my marketing tactics as I go along, I always use the pre-New Year period to assess my overall marketing strategy in some detail and to see where [...]
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Pressing send too soon – lesson learned!
I have just sent out an email campaign to about 500 of my contacts, proudly announcing that I have launched my new website. What I failed to do however, was prominently link to the website. FAIL. I’d been waiting patiently (well, not very patiently at all, actually) for the domain name to resolve before I [...]
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