September 2011
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Promoting your exhibition stand so that it attracts a high number of quality visitors
This is the second article in a series I am writing aimed at exhibitors at We Mean Business, an exhibition organised by the FSB that takes place in Croydon in November. The article has been adapted slightly from the original, so that it is meaningful for whatever exhibition you might be attending. There’s an old adage that [...]
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My own marketing: a case of the cobbler’s kids’ shoes
I’m sure you know the phrase, the cobbler’s children go the worst shod. The cobbler is so busy fixing his customers’ shoes, that he doesn’t have time to sort out his own children’s footwear. It’s such a true saying. Most places I have worked, or clients I have worked with have suffered from the same thing. When I worked [...]
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