August 2011
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About.me – How to run a great awareness and user acquisition campaign
I’m a big fan of about.me, as I have said before. The site, which allows you to create a free profile, is running a new campaign and competition – which I want to win, but that’s by the bye – and I think it’s a great marketing idea. To take part, users can opt in [...]
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Navigating the Twitterverse
According to Twitter, there are apparently more than a million apps and widgets that connect to Twitter, making it more useful or more easy to use. There are platforms for reading and scheduling tweets; directories listing people by interest or location; apps to help you search; software that will add polls or surveys; and reporting tools [...]
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LinkedIn launches a new mobile phone app
I’ve had a LinkedIn app on my phone for a while now, but it wasn’t particularly useful. It really didn’t do very much and was quite inferior in comparison with apps for other social media networking sites like Facebook and Twitter. And so I quickly moved it off the main screen of my HTC and [...]
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101 ways to promote your business for free
There’s a thread on My Local Forums that links to an article that lists 100 ways to promote your personal brand for free. (It says “personal brand”, but it applies just as well to businesses). Subsequent posts on the thread noted that some of the items were quite tenuous and it seemed they had stretched [...]
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How to write a press release
A friend of mine who has recently set up her own business has been asking me for some advice about public relations (PR), in particular about writing a press release. Over the course of a few emails, I effectively put together a “How to” about writing press releases and I thought I would turn it [...]
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