July 2011
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Time is money
Most of my clients work with me on a per-day basis, which means that I deliver them, say, 3 days’ marketing per month, and bill accordingly. To be sure that I am giving a good service and not short-changing my clients, I’ve always been meticulous about accounting for my time. Until very recently, this has […]
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Social media: are you a newbie or an early adopter?
With the recent launch of Google+ (and no, I don’t have an invite; somebody send me one please!), I have been musing to myself about which social media I have been using the longest. I think my first foray into the social web came when I joined Friends Reunited, some time in 2000. It was […]
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Poll: what are your biggest marketing challenges?
I was speaking with a potential new client the other day and he was rattling off his marketing challenges – he had lots! And this made me think about what challenges are typically faced in marketing a business. I know what my clients face, because it’s my job to try to alleviate and overcome them. […]
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