July 2011
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Group buying: is it worth it?
Group buying sites like Groupon, Living Social and KGB Deals – and the B2B equivalents Huddlebuy and SME Discounts* – have grown dramatically in popularity over the past months. With their extraordinary reach, the consumer-focused sites like Groupon can put your business in front of an enormous number of potential customers in a very short [...]
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Why you should say “No” to poor writing
People don’t always bother to check their writing when they’re blogging or putting together a business communication. They just want to get that stream of consciousness from brain to fingertips as quickly as possible. Then it often gets published without so much as a spellcheck, let alone a proper read through. I am a bit [...]
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Can you write your elevator pitch in 140 characters?
On one of the Chartered Institute of Marketing groups I belong to on LinkedIn, there was a discussion started about how attention spans have decreased and how you no longer have twenty floors in which to explain what your business does, but just two. This of course led onto how much information is out there, [...]
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How to get a personalised Google+ short URL
I’ve had a shiny new Google+ account now for a few days and realised I should be adding the link for it to my other social media profiles – about.me, Facebook, LinkedIn, etc. The URL is long. It’s http://plus.google.com/ then a string of 21 digits after that. I’m pretty good at remembering numbers usually, but [...]
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Six marketing basics for business start-ups
Most of the businesses I consult for turn over more than a million pounds a year, so they’ve got the basics sorted. But I also help start-up companies and self-employed people, through my one-day marketing workshops. They often have the business idea and a company name, but not much else. Here’s my suggestions for what [...]
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