I used to have a personal blog years ago. It was more a diary of what was going on in my life than any particularly interesting Samuel Pepys-like insight into the world at the time. But friends and family read it, and I enjoyed doing it. It acted as a record of my life, and – this being pre-Facebook times – it was also somewhere to store and display my photos.
I’ve been considering adding a blog to my site for some time now, but have been put off by the fact that my site is old and clunky. When I did my personal blog, I had to add posts manually, within the HTML coding, and it took ages to update the code, resize and add photos and then upload the new pages.
So, I decided to create a shiny new website in WordPress, and that means I can blog very easily.
I recognise that I am coming late to this (cobblers’ children and all that!), but better late than never. And I am persuaded by some figures that show why all businesses should be blogging:
- Companies that blog have 55% more website visitors; 97% more inbound links; and 434% more indexed pages
- B2B companies that blog generate 67% more leads per month than those who do not
- Companies with more than 51 blog articles experience a 77% lift in median monthly leads (oh well, only 50 to go!!)
- 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog
- Businesses are now in the minority if they do not blog: from 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%
Apparently, there are 156 million blogs on the internet. Well, now there are 156 million and one!
Bulleted figures are from Hubspot
Blog numbers from: “BlogPulse“, The Nielsen Company, 16th February 2011
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